Wednesday, June 16, 2010

YEAH hump day!!! Even though it is a short week, because there was no work on Monday I am glad to know that the week is half over. This morning I was able to learn the different ways the kaftans can be styled. Amazingly I found out that about each style of the kaftan can be worn about 6 different ways making it look completely different each time. The 6 ways of styling the kaftan is a huge selling point. Since the average Kaftan is around$500-$600 knowing that it can be worn 6 ways (6 outfits in 1) gets the customer almost every time. After about an hour and a half of a styling session I spent the remainder of my day doing research. I was looking for potential areas to market in the U.S. for Camilla. I was looking for cities with good income levels and warm climates where the kaftans could be worn. Camilla does have a few boutiques that are in the U.S. that her kaftans are sold in, but she is looking to expand. Once I found good areas with high incomes and warm weather. Then I looked to see what stores would possibly consider selling the Camilla label. I worked off a list from modemonline.com. It had a list of boutiques that are in the United States. I would check out their websites to see if they represent the label or to see if the Camilla product would have a chance at selling it that particular store. I compiled a document of about 23 possible stores Camilla can try to get her products into. I had the store name, the city that it was located in, the store address, the website, and the phone number in the document that I put together. Checking out all the stores websites from the modemonline website was time consuming. It took my entire day to find 23 stores, that we might be able to put the unique Camilla brand in.

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