Monday, June 7, 2010
Monday, the start of week 3 already! Today I just checked a few e-mails, ran to the post office to ship back some samples to a manufacturer that we are currently using. Then attended another team meeting in Sydney. The meeting went from 11:30am-4:30pm. It consumed most of my day to say the least. In the meeting today we discussed in more detail personnel, administration, marketing (Product, Price, Place, Promotion), Retail, Wholesale (National), International Distribution, Business Development, Manufacturing, Product Development, and Finance. Again, to give you an example of how in depth we went I will go over what we talked about for business development and product development. For business development we want to look at how we want to be represented in the markets that we want to be in, we do have one distributor on each continent and some cruise liners, we need to have budgets and targets and actually meet them, close the deals that Camilla initiates, and bar-coding. As for product development we considered all options for lifestyle products and decide which to introduce when-the evolving of the brand, reviewed our product development including what worked and why and to use those learnings in going forward, effectively market researched trends and products based on Camilla's inspiration ( continually ongoing), and the need to keep to our budget for research and development expenses.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment