Thursday, June 24, 2010
TGIF!!!!! Today I arranged the garments on the store floor by color, so a little touch in visual merchandising today. Then I attended a meeting for channel 9 with Sarah who is in charge of marketing and PR. The meeting was for channel 9 doing a week of filming in the office for a reality show. The show will be about an Australian who is applying to be Camilla's P.A. So in July there will be filming done in our office for a week. Not sure how I feel about that. After the meeting I spent the rest of the day working on my SWOT analysis of the Camilla brand. I was collecting data from all three Camilla stores, national sales, and international sales to find the % increase in net sales over the past few years. I was researching other SWOT analyzes that were done in the past to help me get an idea on how I am going to set up my analysis for the Camilla brand. So for the most part I just worked on research for the SWOT analysis that I am conducting for Camilla.
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