Thursday, July 29, 2010

Wednesday

Sorry to everyone for late posts, but this week I worked a lot of hours. 30 hours in the past two days, 15 hours on both Wednesday and Thursday. Wednesday and Thursday we hosted a style night for all the owners/managers of all the national stockists. At the style night Camilla opened up the event with her story of how and why she chose the silhouette, colors, and prints. She explained the inspirations behind the designs. After that Hannah our in house model and our stylist/retail manager explained how to wear each garment several different ways. The style night was created in hopes to show the owners/managers how to sell to their customer in order to drive sales. When the customer knows the versatility of the garment they are more likely to buy the garment knowing that they can get more wear out of an expensive garment.

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