Wednesday

Today I got to work with Bec (National Sales)! I helped her research boutiques in Melbourne that carry similar labels to the boutiques/stores that we currently are stocked in. Bec will be making a road trip to all our stockists in Melbourne and surrounding areas. During her road trip she will also be seeking out potential stockists. In order to help her I was looking at boutique/store websites to see what kind of labels they carried and where they were located. The location of the boutique/store is important, because we don't want two or more boutiques/stores that carry the Camilla label to be right next to each other. If the boutiques/stores are to close together it will create market saturation. After a little research I helped Hannah (retail stylist/in house model) up at the studio. We sorted through about 500 or more old Camilla garments that could be sold in a pop-up store this weekend. The pop-up store will be selling the past seasons garments at a discounted price. Once we chose about 100 garments out of the 500 that we thought would sell the best, we took them back to the Bondi store.