Day 4, Today I did some visual merchandising in the store. I put together a display at the beach house store, and am currently experimenting with de-cluttering the clothing racks to give the store a more rich feeling for its customers. Seeing how the price ranges are $250-$600 for a kaftan. I thought that by putting less amount of each style on the rack would make it feel less like a typical store like a Target or a Macy's. Since all the styles are a one size fits all there is no real need for having more than one of each style on display. Especially when there is 260 styles and there is several of each style in the stockroom. If a customer wants to purchase a garment that is on the floor the sales girl can let them try it on to see how it looks, but can sell them a garment from the stockroom. Not only will it de-cluttering the store and make it have a more rich feeling, but it will possibly make it easier for the customers to see the garments more easily. After the visual merchandising, I sat in on a meeting with international sales and a rep from the Australian government. The Camilla brand is trying to open it's own stores to sell it's merchandise internationally. Currently Camilla clothes are sold internationally, but the merchandise is being sold through existing boutiques. In order to do this international sales wanted to know what duties and taxes would apply and want grants they could receive. The Australian government gives 50 cents to the dollar for all marketing. Therefore websites, fashion shows and anything that is international marketing will be reimbursed 50% by the government up to 50 million dollars. When the meeting was over I went through magazines to look for anything that had Camilla in it. First I sorted the magazines by month, then I would take out what pages that had anything of the Camilla brand on it and would put it in her press folders.